You ever see someone walking down the street with an easy stride, good posture, and a sure expression on their face? You think to yourself, “Man, they’ve got it together. They know they’re going places in life.” You ever question if they actually did know what they were doing and where they’d end up? After all, if they look like they know what they’re doing, they probably do, right?
Well, maybe not.
How often did you ask mom and dad questions about the world when you were a kid? And you took their answers as gospel truth. Parents always know why the sky is blue, and why the moon disappears during the day, and how car engines work, and when Santa is coming down the chimney on Christmas Eve. They were the all-knowing arbiters of wisdom.
Then we grew up and figured out that our parents were barely keeping it together. Blazes if they knew the right answers to a young child’s innocent curiosity. We become parents ourselves and end up playing the same part, only to discover that we can barely manage a coherent sentence in response to our children’s relentless torrent of questions.
But our parents always LOOKED like they knew what they were talking about. And because of that, we never thought to question anything they said. They could have told us the world really was black and white with no color in the 1950s, and our young selves would have believed them.
What about the inverse? An expert – in mathematics, let’s say – lectures in front of an audience. He’s giving one of those TED talks or what have you. He knows exactly what he’s talking about. He’s foremost in his field. But he stutters. He’s nervous being out in public like this. Consequently, he can’t explain the concepts very well. He has a nervous laugh and shuffles his feet. An expert? Sure. But we aren’t inclined to take him seriously. Not like Dad, who has no idea how photosynthesis works, but is able to bluff his three-year-old with a bold smile and a ready answer.
Confidence is a funny thing. It’s no guarantee of truth or accuracy, but it is such a vital component of how others perceive us. We trust confident people. They at least have the decency to look like they know what they’re about. And hey, if they trust their own skill, why shouldn’t we? Well, that way lies potential catastrophe, but that’s the point. We follow those who look like they know where they’re going. Confidence is no substitute for competence, but it is an important ingredient in leadership and successful undertakings.
Writing your book is one thing. Selling it is another. The Internet is full of ways to advertise, but if you don’t believe in the product yourself, why should others? If you don’t have the self-assurance that your story is worth reading, how are you going answer the question, “Why should I care?” If you don’t have any confidence, any trust in your book’s quality, people notice. And who wants to read a book that even the author doesn’t think is very good? Have a little faith in your work!
We live in a superficial world. Sad, but true. People look at our appearance and how we carry ourselves. Before they get to know us, they spot little details –shirt stains, unkempt hair, untied shoelaces. And thus, our self-presentation impresses itself on people’s memories for far longer than a good conversation or a well-informed lecture. Likewise, if any aspiring writers are trying to convince someone to read their book and looks nervous and withdrawn when discussing the thing, that’s what our would-be readers will remember, not that we actually wrote a good story that they’ll enjoy.
Is that fair? Not really. But it’s real. Writing requires skill and practice and patience. But to get people to read that story? That requires the belief that the story you told is worth sharing with others. It requires confidence to say that your story is worth the effort.
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Image: “BASE jump” by santimolina; Licensed under CC BY-NC-ND 2.0.
Jake W. Powell 